One of my good friends works for this amazing charity and she is currently re-vamping the giving cards with the idea of 'friends'. You choose which type of 'friend' you are according to how you'd like to give to the charity. The 4 ways are Loud friends - those who will raise the profile of the charity and campaign for it. Champion friends - those who will fundraise through different events. Loyal friends - those who set up regular direct debits. And lastly, Firm friends - business related, and giving through payroll.
Here are the characters (there are two for loud...).